News of the day---the AP wire just released a bulletin that Starbucks is going to increase their coffee, tea and other goods prices by .09 cents effective very soon - i.e. end of July. This is a sad, sad commentary for a company that has made millions by turning the "average cup of joe" into a $5.00 status symbol.
Question-is the price increase necessary or has Starbucks turned greedy for profit?
While the price increase may not stop me from visiting Starbucks for the occasional indulgent drink, it will make me think twice before stopping as frequently as I used to. Yummy iced coffee recipes abound compliments of the Internet and lemonade/passion tea combinations are certainly out in cyberspace somewhere. So in conclusion, sorry Starbucks but I think you just lost some business. Lesson to be learned. Keep it real, if your prices outpace the desires of your customers they will not be back.
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